"With every photo you scroll through, headline you read, or link you go to, you are feeding the loop which just makes you want more. "When you bring up the feed on one of your favorite apps the dopamine loop has become engaged," writes behavioral scientist Susan Weinschenk, Ph.D., on Psychology Today. The same thing happens when you get a positive social stimulation-aka when you get a little reward from scrolling your phone, such as seeing your likes or notifications pile up.ĭopamine is a chemical in our brains that's released after pleasure and reward-seeking behaviors-and it causes us to want them all over again. (Ever felt that post-exercise high? You have dopamine to thank.) Turns out, there's a good reason for the endless rabbit hole: it's called the dopamine loop.ĭopamine is a chemical in our brains that's released after pleasure and reward-seeking behaviors-and it causes us to want them all over again.
Click, scroll, fall asleep with your phone in your hand… Without moderation, it's so easy to get sucked into the loop.Ĭheck, scroll, read. This is especially true when it comes to moderating social media use on our phones-you know, those big hunks of graphite and aluminum we hold in our hands for hours every day? I admire those people! But they are unicorns. They can eat one square of chocolate or post a single tweet and then log off.
Some people are really good at moderation.
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